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Upcoming Webinar
Pricing for Green |
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October 14, 2008, 10 am - 11 am PDT 
Five tips to capture value in a "Green" world
Is your firm struggling with how to make money from selling environmentally friendly technology products or services? Attend this practical webinar to learn the five strategic pricing considerations that will help you generate profit in your B2B or B2C business.
Join us on Tuesday, October 14, 2008, for this Caltech IRC webinar featuring Mary Abbazia, Managing Director of Impact Planning group and the instructor for our Caltech IRC course, Strategic Pricing, Creating a Pricing Strategy for Increased Profits.
Attend this webinar to learn:
- How to define your "Green" objective
- How to find customers who care about, and are willing to pay for "Green" products and services
- How to create a powerful and profitable "Green" offering
- How to communicate the value of your "Green" offering in a compelling way
How to price "Green offerings" to capture value
Get a practical business perspective on how the right pricing strategies can create profit for your organization when selling green products and fund additional new green business development. Apply these insights to your competitive advantage.
Mary Abbazia is managing director of Impact Planning Group (IPG). As a strategic marketer, she helps Fortune 1000 clients address specific market challenges and develop critical marketing skills. She leads business teams in launching new products and services, and in optimizing their existing value propositions.
Ms. Abbazia serves a diverse group of industries including consumer goods, pharmaceuticals, medical devices, high tech, specialty chemicals, industrial supplies, telecommunications, and financial services.
Previously, Ms. Abbazia was vice president at The BASES Group (a division of AC Nielsen). She helped clients develop strategic marketing plans, determine pricing strategies, and accurately forecast demand.
Invite your colleagues and join us on October 14 at 10 AM PDT to learn how you can capture value when selling green products. It is important to register in advance to receive the toll-free call-in number and presentation link.
Audio files will be available after the presentation for emailing to others in your organization to continue the learning.
For more in-depth coverage on strategic pricing and other relevant topics that Caltech IRC offers through its executive courses, see:
Contact Us
Phone: 626.395.3746, Toll-free: 866.632.9809
Email: execedu@caltech.edu
Website: www.irc.caltech.edu
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Our goal is to introduce and examine critical business issues to help you broaden your information base and provide new insights and perspectives in developing new technologies and innovative products. |
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