The Program for Technology Marketing
Caltech Industrial Relations Center exclusively offers a dedicated technology
marketing certificate. The Program for Technology Marketing provides
the complex strategic and practical skills you need to successfully market
technology products. This program helps you drill down into the critical
topics necessary to:
n Select markets and identify opportunities
to add value
n Brand, position, and launch product
strategies
n Capture the
value you provide in your product through pricing
The Program for Technology Marketing is designed to meet the needs of technical product market champions.
Program Benefits:
n Earn your
Technology Marketing certificate
from the university known for technology management.
Caltech understands the challenges unique to
technology products.
n Our instructors
have extensive industry experience.
They focus on providing you with practical skills and
tools using relevant case examples.
n Each course
is highly focused and promotes maximum
participant interaction.
n Network with
other technology marketing management
professionals from a variety of industries.
n A Caltech certificate
of accomplishment is awarded
upon completion of all five courses.
n Progression
through the certificate program is flexible.
Complete courses as they fit into your schedule.
Take our three marketing courses as your required core courses:
n Strategic
Marketing of Technology Products
n
Taking
Technology Products to Market
n
Strategic
Pricing
Select two of the following five courses to complete your development depending on your needs and interests:
n Competitive
Technical Intelligence
n Integrated
Strategic Planning
n Successful
Project Management
n
Strategic
Alliances
n The Successful Negotiator
The Program for Technology Marketing is flexible to fit both your schedule and your educational objectives: you can take the courses in any order and progress through the courses at a pace comfortable for you. Courses are two to three days in length. Multiple sessions are offered throughout the year at the Caltech Industrial Relations Center in Pasadena, California. The typical time frame for completing this certificate is 18 months.
Register to get started on earning your Technology Marketing certificate.
Registration: Click on registration button above
Dates: Course dates are listed on each course page and on the application
form.
Contact: 626.395.4045 or email emprg@caltech.edu
Technology Marketing Certificate Program - pdf brochure
Application for Technology Marketing Certificate Program - pdf brochure
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