Marketing Technology Products

The Caltech Industrial Relations Center's focus on technology products and building more innovative organizations gives you the competitive advantage in achieving technology product market leadership. Apply our business to business marketing strategies for immediate impact at your organization.  Scroll down to see which courses can help you.

Marketing Technology Products Solutions

Strategic Marketing of Technology Products
Creating the Market-Driven Organization <Details>
REGISTER: Please select a course date: Feb 09, 2009 - Feb 11, 2009 $2,895.00 Jun 09, 2009 - Jun 11, 2009 $2,895.00 Oct 19, 2009 - Oct 21, 2009 $2,895.00

Strategic Pricing
Creating a Pricing Strategy for Increased Profits <Details>
REGISTER: Please select a course date: Jan 29, 2009 - Jan 30, 2009 $2,495.00 May 14, 2009 - May 15, 2009 $2,495.00 Sep 23, 2009 - Sep 24, 2009 $2,495.00

Taking Technology Products to Market
Strategies for Effective Positioning, Branding, and Launch <Details>
REGISTER: Please select a course date: Feb 12, 2009 - Feb 13, 2009 $2,495.00 May 12, 2009 - May 13, 2009 $2,495.00 Oct 22, 2009 - Oct 23, 2009 $2,495.00