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 Organizations focusing on technology-based value creation rely on technically trained professionals to generate deep insight into customer needs and understand competitive dynamics.
As a technical marketing executive, you face intense competition and difficult marketing challenges selling complex products.
The Program for Technology Marketing certificate consists of three required core courses and two elective courses. The core courses give technical marketing executives the practical concepts and tools in a 2 or 3-day format needed to:
- Develop competitive product / market strategies
- Position products in the market
- Price to value
Complete Technology Marketing certificate courses on your timeline and in the order that works for you. You'll receive certificate credit for applicable courses already completed with us.
Register to be a part of this certificate when you register for a course.
Select your schedule to complete your California Institute of Technology Industrial Relations Center Technology Marketing Certificate:
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Send course information to a colleague.
Please contact the Coordinator at 626.395.4042 or fill out this form.
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Technology Marketing Core Course Instructors
Mary Abbazia click for bios
Jim Blakeley
Chris Halliwell
Past Participant Comments
“Participating in the Technology Marketing Certificate Program has challenged me to think more about how to introduce and position a new product and how to grow the marketing effort along vectors for both depth and breadth. It also emphasizes the shift in tactics with product maturity and modifying the marketing activities through the product life cycle.”
Donna S. Davis
Sr. Strategic Market
Research Associate
ExxonMobil Chemical Company
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