Strategic Alliances

Attend Strategic Alliances to acquire the alliance skills and necessary tools to:

	Create and manage successful working partnerships
	Respond more rapidly to competitive challenges
	Achieve significant new business growth opportunities
	Create new ventures and drive innovation

A key part of the course is a proven, step-by-step process and documentation for the planning, selection, implementation and reformulation phases of a strategic partnership.

You will learn strategic alliance success/failure factors from the experiences of over 1,400 companies, thousands of executives, and groundbreaking research.

The course will also cover the emerging trend of multi-party innovation alliances for joint R&D and go-to-market product development, with attention to cultural challenges and internal competitive concerns.

The course concludes with an interactive alliance workshop in which you will apply the key elements of the implementation process and practice using valid metrics to
measure alliance progress and ongoing value.

Key Topics

Major topics covered in this two-day course include:
	Why alliances fail at such a high rate and what you can do to manage your alliance
	How to make strategic partnering an integral part of corporate strategy and develop a process to do so
	How to ensure internal consensus and proper decision making within your company regarding the process of strategic partnering
	Why strategic alliances and partnerships have become an essential, cost-effective management tool
	How to define, identify, and locate an appropriate strategic partner
	How to implement the partnership with valid metrics
	How to manage the alliance or partnership through periods of change
	How to maintain communication and translation between partners
	How to remediate existing partnerships
	How to leverage available information technology resources to manage partnerships
	How to leverage available information technology resources to manage partnerships

Course Content
Course Objectives
	To use alliances to achieve your organization’s strategic goals
	To apply a systematic framework, including processes and tools, for planning, forming, operating, and reviewing your alliances
	To develop your alliance management capability and skills
	To develop a learning action plan for going forward

Getting Started
	Alliance relationship management facts
	Building organizational capability
	Emerging trends in innovation alliances, leadership, and globalization

Planning the Alliance—Phase 1
	Defining the strategy
	Screening alliance opportunities
	Defining alliance objectives and goals
	Using strategy to surface hidden agendas
	Choosing an appropriate alliance type
	Developing internal alignment
	Developing partner criteria

Forming the Alliance—Phase 2
	Initiating a partner search
	Evaluating partner candidates
	Conducting due diligence
	Determining capability Determining compatibility
	Negotiating the alliance Forming the negotiation team Preparing internally for strategy, tactics, and roles Launching negotiations Conducting negotiations Including legal counsel appropriately
	Transitioning to implementation Debriefing the negotiation Determining accountability Transferring the knowledge and responsibilities

Operating and Managing the Alliance—Phase 3
	Conducting joint operational planning Scenario planning Governance structure Decision making
	Assigning an alliance manager
	Launching the alliance Developing joint metrics
	Solving problems and resolving conflict

Review and Evaluation of the Alliance—Phase 4
	Monitoring performance and report results
	Conducting an alliance audit
	Managing change Re-launching the alliance Re-negotiating the alliance
	Terminating the alliance
	Building organizational alliance capability
	Alliance portfolio management
	Supplier relationship management
	Cross-border alliances

Managing Alliance Portfolios and Unique Alliance Types
	Alliance portfolio management
	Supplier Relationship Management (SRM)
	Key account relationship management

The Alliance Simulation
You will apply course materials and insights in an interactive alliance workshop. You'll be involved with scenario analysis and simulations of company/team variables and unexpected events.

Special Features

Each person attending this course receives a copy of Measuring the Value of Partnering: How to Use Metrics to Plan, Develop, and Implement Successful Alliances by Larraine Segil.

Participants are invited to attend a dinner the first evening of the course, providing an opportunity to share information and ideas with the instructor and other participants.

Instructor: Larraine D. Segil
Fee: 2008 - $2495
Credits: 1.4 Continuing Education Units (CEUs)
Dates: September 11-12, 2008
Time: 8:30am - 4:30pm 1st Day; 8:00am - 4:00pm 2nd Day
Dinner: 5:00pm 1st Day
Program Coordinator: Delores Lee, 626.395.4043

Strategic Alliances - pdf brochure