Chris Halliwell
Chris Halliwell is an independent consultant providing business-to-business strategic marketing services to technology-based companies. She has worked with a number of high tech companies including Analog Devices, Cisco Systems, ElectroScientific Industries, IBM, Intuitive Surgical, Johnson Electric, Northrop Grumman, Philips, Siemens, St. Jude Medical, and Veeco Instruments. She has mentored several new technology companies in areas such as image sensors, mobile broadband communication services, and digital power. Her teaching activities include frequent presentations of technical marketing concepts to companies such as Baker Hughes, Medtronic, Schneider Electric, and Texas Instruments. Previously, Ms. Halliwell was a managing partner with Regis McKenna, Inc., where she led the networking and semiconductor partners and practice groups. Prior to Regis McKenna, Inc., Ms. Halliwell held a number of marketing positions at Intel, ultimately directing corporate strategic marketing functions. She began her career selling mainframe computers as a marketing representative for IBM. Ms. Halliwell has been a guest lecturer in marketing and entrepreneurship at Caltech, the University of California, Berkeley, and Cal Poly San Luis Obispo. She is the director of the strategic technology marketing community, www.technologymarketingcenter.com. Her degrees from the University of California, Los Angeles, include a master’s in information services, and a master’s of business administration in marketing from The Anderson School. Courses: Strategic Marketing On-line Community:
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