Mary Abbazia Mary Abbazia is managing director of Impact Planning Group (IPG). As a strategic marketer, she helps Fortune 1000 clients address specific market challenges by developing critical marketing skills. Ms. Abbazia leads business teams and individual managers launching new products and services or helps them optimize their existing value propositions. With over 20 years experience, she is an accomplished executive educator, seminar leader, business coach, and consultant. She works with over 500 managers annually worldwide. Ms. Abbazia serves a diverse group of industries including consumer goods, pharmaceuticals, medical devices, specialty chemicals, industrial supplies, telecommunications, and financial services. Previously, she was vice president at The BASES Group (a division of AC Nielsen). She helped clients develop strategic marketing plans, determine pricing strategies, and accurately forecast demand. As a consultant at Perry, Lawson & Associates, a full-service marketing company, Ms. Abbazia guided domestic and international clients through all aspects of implementing new product launches. On the client side, she was a marketing manager at both Intel and Honey Hill Farms. She teaches at Columbia University, and has taught at the University of California, Berkeley and the University of Chicago. Ms. Abbazia holds an MBA. She received her BS in managerial economics from the University of California, Davis.
Course:
|
